Communicating The Abstract

Glints ExpertClass (GEC) is a program in open classes that aims to facilitate fellow students and young professionals to explore their potential and improve their abilities to support career development.

The challenge of this project is how to portray the benefit of self-improvement classes. 

So I came up with this idea…

Using a metaphor or analogy

like skincare products turns out to be beneficial for this direction as shown by high CTR (click through rate) and conversion.

Exploration and A/B Testing for other class categories inspired by initial concept of skincare metaphor.