Initial Branding for Community-Based Alternative Media

Back in 2020, was just a blog where moviegoers could find latest movie review and analysis.

Managed by small group of people, is here to spread the love of movies and storytelling for Indonesian audience.

For the logo use similar style to Netflix’s, because when Moonhill first began, they review (mostly) Netflix original series and movies. A bridge-like arc, also represents Moonhill values and mission.

Ads-free and without click-bait articles, Moonhill will fund their future project with tip and donation from the readers. 

Therefore there will be “Moonhill Premium” an exclusive paid-content in a format of electronic magazine, and “Moonhill Highlight” in-depth analysis of movies and storytelling related articles.